Middlesbrough have failed to convince their fans to turn out to support the club this season after it was revealed that despite their highest ever Premiership finish last season, they have sold less season tickets than 2004-2005.
They have however sold almost 24,000 season tickets for the new campaign after their seventh-placed finish earned them a second season of UEFA Cup campaign.
The club are still hoping that fans are currently hard up and will purchase their season tickets in the coming months.
It seems surprising that this would happen, especially after the Teeside club won the race to the signature of Aiyegbeni Yakubu from Portsmouth, while Emanuel Pogatetz has also joined the club over the summer.
That is as far as it goes (other than Massimo Maccarone's return to the club after his deal to move to Sienna fell through) for Steve McLaren signings after a frustrating time in the transfer market, however, he remains on the trail of several others before the close of the transfer window at the end of the month.
Yakubu will seemingly make his debut on Saturday as Boro host European Champions Liverpool, while Bolo Zenden who left the Riverside to join Liverpool this summer could start against his old team mates.
Pogatetz, however, awaits the outcome of his appeal against a 24-week disciplinary ban.
"Yakubu is going to be a threat against everyone he plays," said McClaren.
"In pre-season, he could easily have had six or seven goals and hopefully he is saving them for the season."
Yakubu's arrival on Teeside means Boro have a strikeforce as potent as any in the Premiership, with former Chelsea star Jimmy Floyd Hasslebaink and Mark Viduka also on the books at the Riverside.
Fans believed that Yakubu will form partnership with Hasslebaink, while Viduka regains his fitness, however, the Australian is constantly being linked with a move to local rivals Newcastle who are desperate for a striker to partner Alan Shearer at St James' Park.