A special meeting is being set up by Premier League chiefs to get to the bottom of the falling number of fanas attending games this season.
For years supporters have bemoaned the cost of going to a game, and while prices continue to rise every season, you can head to your local pub and probably watch the game for free there, meaning that £30+ you would have spent on a matchday ticket would easily buy you several pints to see you through the game.
A number of chairmen of Premier League clubs are concerned about the failing attendances this season, and the attendance working group, headed by chief executive Richard Scudamore, will deal with those concerns.
Williams said: "We in the Premier League have had 10 great years, a fantastic success story, but we are certainly going through the doldrums now.
"Richard Scudamore is going to reconstitute the working group and it's time to sit down and go through a whole plethora of things that might be done.
"The wheels have not come off but the product does need a good service - it needs tweaking rather than major surgery."
For years the Premier League title has been contested between one or two big teams, with Chelsea adding to Arsenal and Man Utd in recent seasons, however, it does not take a football fan to know that the winner of the Premier League this season will again come from those three.
So, with that element of predictability, extortionate ticket prices, coverage on Sky Sports, and the fact that many teams are approaching games in a negative way, it is no surprise that people are staying away.
The concern in falling numbers at top games is also felt by Sports minister Richard Caborn.
Caborn said: "I'm pleased the Premier League has taken this initiative, and the working party is going to have to look at whether clubs are pricing fans out of going to matches.
"One also has to question how much football there is on television and whether it's undermining attendances. I believe there is clear evidence that is the case."
However, Caborn added that football is no longer Britain's premier sport, with football facing competition from rugby and cricket (where the England rugby union team has won the Rugby World Cup in 2003, and the England cricket team won the Ashes just last week, while there has been little for English football generally to shout about, despite Liverpool coming back from the death to win the European Cup in Istanbul in May).
The working party will report any proposals to the next meeting of Premier League chairmen in November. However, with the season only a few weeks old, attendances could rise in the coming months.